Colette Kolenda

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Colette is a strategic and product research leader. Her passion is for weaving multiple data streams together, often combining user research, data science and other insights to help product and business execs make better long-term decisions. She also has deep expertise in building research practices in growing tech companies. As the 5th researcher at Spotify, she built the Spotify User Research practice for Spotify Free. She is now focused on building qual and quant research teams at Cash App.

How do you think you can best help/work with startups? finding product-market fit, understanding users, setting up data and user research practices 

If there was a book, movie, podcast, or blog post that you could make everyone you work with consume, what would it be and why?  
I have 2! Predictably Irrational, a book that dives into all sorts of biases we have and how they affect our thinking. The Design of Everyday Things, a great read on how the design of the things and systems we use shape our behavior.


Favorite music to work to? Spotify's Deep Focus Playlist